Kevin Clark is an author, keynote speaker, serial entrepreneur, alpine skier and chef. Over the past four decades he has created and managed billions of dollars of intangible value starting at IBM and today with his own companies and clients. He is Director emeritus, Brand & Values Experience (IBM corporate staff) and the first Brand Steward for IBM ThinkPad notebook computers (today Lenovo). Kevin is a sought-after adviser about societal and technology trends, business frameworks and offering innovation, design thinking, organizing ideas and principles (“Strategies Worth Framing”), organization design and transformation, and is an expert brand & experience strategist for categories, companies and market offerings.
Today he is President & Federation CEO of Content Evolution, a global federation of companies and professionals connecting “Listening & Leading” to “Intention & Attention” – Chairman & CEO of ChoiceFlows – CEO of platformUX – and co-founder of K2 Enduring Brands and SenseMapping. Kevin is a member, Stimson Center think tank, Loomis Innovation Council – member IEEE P7100 standards drafting group for AI Resources and Sustainability – People-Centered Internet (PCI) Community Forum chair – and PCI Ambassador to the International Society of Service Innovation Professionals (ISSIP). Kevin formed and led the IBM Brand Experience Community and was a member of the Market Intelligence Leadership team, and Market Management Executive Committee. Kevin serves on the board of 1200.Aero, ChoiceFlows, and UltiSim; is a senior adviser to Storyvine and Unmudl, and Cognitive World. Kevin is the coauthor of Collective Intelligence in the Age of AI, Humanity in Motion, Healthcare Robotics & Wellbeing. He has published many peer-reviewed articles about AI, design thinking, human factors, and was lead author of the AHFE award-winning paper “Designing from the Inside Out.”