Emily Groff

Director of Communications and Marketing
(610) 758-0245

Biography

As the director of communications and marketing in the Office of International Affairs, Emily leads a comprehensive communications strategy to strengthen the visibility of Lehigh as a globally influential university and a leader in international education. In other words, she is the megaphone. Emily has been working in “higher ed marcomm” for more than a decade, first at Trinity College in Connecticut and then at Lehigh. She believes that every person has an interesting story to tell. Emily received a bachelor’s degree in English from the University of Connecticut, and she never stopped reading. In her free time, she enjoys making and growing things.

Areas of Focus

  • Strategic communications
  • Content strategy
  • User-focus design
  • Google Analytics
  • Social media marketing
  • Copywriting

Awards

  • 2018 CASE Circle of Excellence Gold Award, Council for the Advancement and Support of Education
  • 2018 Africana Studies Award, Lehigh University Africana Studies Program
  • 2012 CASE Circle of Excellence Silver Award, Council for the Advancement and Support of Education

Publications

2017, September. "Lehigh’s ‘Global Union’ Makes International Students Feel Part of the Family." IIE Networker. With Clara Buie, Bill Hunter and Cheryl Matherly.